PAY PER CLICK GOOGLE ADS MANAGEMENT
Start seeing results straight away with Google and Bing Ads. PPC is an essential marketing tool for any Chichester based business who want to increase traffic to the website and generate new leads or sales.
Many small and medium businesses in Chichester often feel daunted by this prospect of spending money in Google and think it will cost them £1,000’s to set up and run. I often get asked the question ‘well how much is this going to cost me?’. The answer is always dependent on your budget, but a Google Ads account that is not set up correctly could cost a lot more in unexpected clicks, especially if your budgeting and keyword match are not set up correctly.
If you are searching for a PPC Agency in Chichester you should consider using a freelancer. Digital Marketing Freelancers can deliver the same results but with more flexibility and lower costs. Quite often businesses find freelancers offer a more personal and bespoke service.
I am a freelance Google Ad’s Certified professional and can manage all aspects of your paid advertising accounts, and work closely with you to ensure you get the results you want.
Have you ever thought about paid social media advertising? It is a great way to grow your brand and target very niche sets of a population.
HOW I CAN HELP YOUR CHICHESTER
BUSINESS WITH GOOGLE ADVERTISING
Account Set Up
Set up your Google Ads account the right way. Have campaigns, ad groups and ads in a logical format.
For best results, continual management of the account is needed. From adding new products, price changes to negative keywords.
Re-engage the traffic that did not convert on your website with display remarketing ads. A great advertising tool for all websites.
GOOGLE ADS CASE STUDY
Refocusing a campaign for results
As part of a complete digital marketing overhaul service, one of my clients Google Ads account was very unstructured and although it was obtaining a lot of traffic, the results were not there. After much (and continual) optimisation the account has seen a 76% increase in conversions compared to same period last year, even though overall costs has slightly decreased (-11%). This was achieved by:
- Developing a logical account structure
- Changing bidding strategy to manual CPC
- Keyword development to focus on core offerings
- Re-working ad copy to pre-qualify traffic
- Remarketing was narrowed to focus on key product pages only
- Re-assesed and changed conversions to better gauge what works
- Constantly adding negative keywords
THE BENEFITS OF PPC
Pay per click marketing, or PPC, is an essential tool for most businesses in Chichester. It is a necessary component of any digital marketing strategy, and you should not underestimate it because it offers superb opportunities to find new customers. Pay per click is a great tactic for any successful business, helping it to grow in a controlled way.
PPC is cost-effective
PPC means, as the name suggests, that you only pay for clicks, not just for displaying your ads online. Experienced PPC agencies and freelancers can help you to create cost-effective campaigns by continually monitoring the ads and improving them.
The best thing about pay per click campaigns is that everything is measurable, and if an expert takes care of your campaigns, he will be able to track the results and deliver the best outcome for your business.
A PPC expert has the know-how and expertise to find ways of lowering the PPC cost, increasing the investment gradually if it is profitable and spend money only on keywords that can generate income.
PPC is the fastest way of finding a targeted audience
One of the best benefits a pay per click marketing campaign can provide for your Chichester business is the targeted visitors, with a real interest in the products/services you offer.
Both with Google Ads and Facebook Ads, an expert can target the right audience very precisely for your business, making sure that your budget is not wasted and delivers the best result. They can choose for what keywords your ads will be shown in Google or, in the case of Facebook, precisely target the audience by using demographics and other essential characteristics.
After the agency will identify the desired type of your audience, what is their demographic profile and their interests, what they are searching for, it will be very easy to build effective PPC campaigns that will provide great ROI for your business.
You can execute advanced marketing tools, such as retargeting
The retargeting (or remarketing) feature is pure gold for any business. It allows you to create campaigns that target people who have already engaged with your company, and they are one step close to buying from you. You will be able, through this type of campaign, to remind them of your business and try to close the deal.
This is one of the most effective ways of generating conversions. The results of this type of campaign can bring significant benefits, and you must not neglect it. Statistics show that website users who already visited your site are more likely to convert by 43%.
Your business will dominate the search results
Even if your business has excellent rankings in the search results, an adequate pay per click campaign will bring you more visibility and help you dominate in the search results, in the niche you activate in. This approach will always ensure you a high-quality position in Google, being able to stay in front of your competition and in the attention of your potential buyers.
You will see results instantly
A well-structured and thought out pay per click campaign will provide results quickly. If in the case of SEO, you have to wait months or even years to see traffic increase and a ROI, but with PPC marketing, you will see instant results after the campaign is set start to run.
PPC can support a vast number of the sales funnel, shortening the time between the point when the visitor reached your business and the point where you will make a purchase. It will bring to your website valuable users, that are prone to convert quickly, increasing your profits significantly.
Using a local Chichester PPC expert is a good fit for any type of business and provides excellent opportunities. The best thing is that many business owners neglect it, so it gives you a substantial competitive advantage, at a high ROI, if correctly implemented.
If you are looking for safe ways for growing your business, you should consider pay per click advertising.
No contracts – No hidden costs – 100% transparency
£35 PER HOUR
© 2020 Ollie Acton