A LONG-TERM DIGITAL MARKETING STRATEGY
Increase traffic to your website from search engine results. The fantastic thing about SEO is that consumers are actively seeking a solution or product, you are not advertising to them in the hope they want it at that particular time.
I’ve seen businesses grow and some even form off the back of good SEO marketing.
I won’t ever promise you’ll be number 1 in Google, but I’ll use my experience to help develop and implement your SEO strategy to get you up those search rankings.
HOW I CAN HELP
Content is now absolutely king. Create relevant and engaging content for your website and for other websites to share.
H1 tags, meta titles, site structure, the content you write and more all affects how you appear in search results.
Link building is now synonymous with digital PR. Work with websites to create interesting content that links to your site.
Market leaders should lead in Google
JCC Lighting is a lighting manufacturer based in Bognor, West Sussex. Specialising in LED products, they claim to be the market leader in ‘Fire Rated Downlights’.
Claiming to be a market leader but being on the 3rd page of Google for the term ‘Fire Rated Downlights‘ did not make sense to me. Firstly, I optimised the website by creating key product category pages (www.jcc.co.uk/category/fire-rated-downlights). The second phase was a digital PR campaign, linking to the product category page. This was achieved by writing unique and interesting content magazines would publish, like(I used a colleagues name and his job title for the article).
JCC Lighting went from page 3 to constantly ranking between 2nd and 5th on page 1 for the search term ‘Fire Rated Downlights‘.
No contracts – No hidden costs – 100% transparency
£25 PER HOUR
© 2019 Ollie Acton