A HIGHLY EFFECTIVE DIGITAL MARKETING TOOL
Email marketing is a fantastic communications tool for any business. It can provide personalised, engaging content to the right customers who actually want to hear from you. Email marketing is still one of the most cost-effective means of promotion for your business.
Managing your email database should be handled with care, by someone who understands the value of what it can bring to a business. I’ve worked with email databases of well over 100,000, built new templates, developed different ways of communicating over email and integrated new systems into multi-million pound organisations.
HOW I CAN HELP
Mobile friendly, on-brand templates that are engaging, in the email marketing platform of your choice.
Grow, segment and maintain your database. A healthy database will deliver better results than a large one.
Testing & Reporting
Understand what content your customers prefer to engage with to ensure the best results possible for your campaign.
QUICK CASE STUDY
Email templates for a mobile world
Alpine Elements is a specialist activity holiday provider. For many bookings and last minute offers, they rely on sending emails to a large opted-in email database.
67% of emails are now read on mobile or tablet, however, for Alpine Elements their emails were static and designed for desktop only, making them almost impossible to read without zooming in on mobile.
After I changed the template to a mobile responsive layout in Constant Contact, there was a significant, yet unsurprising increase in engagement and click through rate.
No contracts – No hidden costs – 100% transparency
£25 PER HOUR
© 2019 Ollie Acton